Our performance

95%

of our clients renewed their partnership with Xperteo in 2018 and 2019

3 years and 2 months

LUXURY BOUTIQUE HOTEL WITH A GASTRONOMIC RESTAURANT
in a tourist region with very high seasonality.

AUDIT LEARNINGS AND ACCOMPLISHMENTS

Overall performances:

Hotel performance indicators at the highest and above market levels

Complementary study approach: performance according to room type and seasonality

Concrete change proposals regarding the pricing policy

Accomplishments: 11%-increase in hotel total ADR together with a 6%-growth in the occupancy rate

SEGMENTATION

Good performance in the group segment (low average rates in spite of interesting additional income)

OTA: period overlapping, lesser presence during the low season, low net commission-free average price.

Official website: 10% of overall turnover, room for improvement.

ACCOMPLISHMENTS

Website market share increase to 22% of total turnover thanks to a reshuffled distribution strategy.

Decrease in the OTA share to less than 30% during higher-demand periods

TREVPEC increase (total revenue per client) through a better selection/pricing of the group segment

4-STAR HOTEL OF MORE THAN 100 ROOMS, LIMITED CATERING OFFER,
tense and highly seasonal tourist area, influenced by local events.

AUDIT LEARNINGS AND ACCOMPLISHMENTS

Performance indicators (occupancy) already above market levels

Predominant commercialization of the group segment

Activity weakness of the individual segment

Official website activity close to zero

PROPOSALS

Content improvement for distribution and opening of new partnerships

Total reshuffle of the segmented price strategy (pricing and offers)

Reintroduction of ascending yield management processes.

Resort to the leverages specific to each of the online distributors

Implementation of a direct sale strategy (offline and official website)

ACCOMPLISHMENTS

17%-increase in the OCC, 8%-increase in ADR and 17%-increase in revenue

Individual segment growth of 238% (revenue, commission-free)

Official website production increase of 325%

Stay average duration increase of 1.02 overnight

Increase in the booking window

15%-decrease in the cancelation rate

Additional income increase of 79%